For my Brand Identity class, I had the opportunity to rebrand Mofongo, a Puerto Rican and American fusion cuisine restaurant. My goal was to create a bold, inviting, and traditional brand identity that reflects the rich flavors and cultural heritage of the restaurant.

Inspired by the vibrant colors and textures of Puerto Rican cuisine, I illustrated all the food items by hand, ensuring that each visual element felt as authentic as the dishes themselves. The rebrand included a fresh new logo, redesigned menus, uniforms, tote bags, takeout packaging, billboards, and a website—each piece working together to enhance the restaurant’s identity and storytelling.

With bold typography, warm and energetic colors, and handcrafted illustrations, this project was a celebration of both food and culture. Through my design choices, I aimed to bridge the gap between tradition and modernity, making Mofongo feel like a place where anyone could experience the heart of Puerto Rican-American fusion cuisine.